Chem-Aqua’s New Digital Foundation: Website Case Study
Chem-Aqua® is a global water treatment solutions provider offering tailored programs for boiler, cooling, process water and wastewater systems. With a deep-rooted commitment to innovation, sustainability and customer satisfaction, Chem-Aqua delivers far more than products. They provide complete, custom-built water treatment solutions to help clients save water, reduce fuel usage, protect critical assets and achieve environmental goals.
The Challenge
The existing website no longer reflected their forward-thinking approach. Dated design, limited mobile usability and fragmented content structure were stalling their digital impact. Users found it difficult to navigate and while rich in content, it was falling short in function and form.
Key issues included:
• Outdated design that no longer reflected the brand’s global authority
• Poor mobile performance, with limited responsiveness across devices
• Restricted content management, hindering updates and strategic layout control
• Underwhelming SEO performance and the inability to support modern marketing tools
• Disjointed user journeys due to unrelated content and internal-facing tone of voice
Stakeholders and customers alike found the website didn’t showcase Chem-Aqua’s breadth of services or added-value capabilities. It failed to speak directly to their key international audiences in a clear and compelling way.
Chem-Aqua needed a full digital reinvention, one that would empower global scalability, enable advanced marketing strategies and deliver a seamless, engaging user experience.
The Process
As we were dealing with a global business, we wanted to ensure the perfect alignment across global regions and customer groups from day one. So, to kick off the project, we hosted a virtual strategy session involving key Chem-Aqua stakeholders from around the world.
Discovery & Planning
• Conducted user journey mapping and a collaborative sitemap exercise to refine navigation and content structure
• Reviewed the existing design system to pinpoint opportunities for a more intuitive, accessible and future-ready platform
• Outlined clear deliverables, performance goals and creative direction, in both brand identity and technical SEO requirements
Design & Development
We got the green light on creative freedom within Chem-Aqua’s brand guidelines. From here we crafted a clean, modern and flexible design that prioritised performance without compromising on visual appeal.
Key design considerations:
• Global flexibility to support multilingual content and region-specific messaging
• Accessibility compliance with WCAG 2.1 AA and ADA standards
• Scalable architecture, enabling the easy addition of new content, product focuses or localised campaigns
The Result
The final outcome is a fully responsive website that looks great and performs brilliantly. Chem-Aqua now has a digital platform that truly matches their stature as a global thought leader and innovator in water treatment solutions. The site’s excellence has also been recognised with a Special Kudos award from the CSS Design Awards, highlighting the strength of its design, usability and overall user experience.
Exceeding Expectations
A clean, modern and accessible design tailored to global audiences with a stronger brand presence through improved visual hierarchy and clearer messaging.
Enhanced features, such as improved navigation, search functionality and localised content management
A platform designed to scale effortlessly with future marketing campaigns, new regions, and evolving business needs
The Chem-Aqua project is a perfect example of how strategic design, technical excellence and close collaboration can come together to transform an online presence. We’re proud to have delivered a future-ready platform that reflects Chem-Aqua’s global authority and supports their mission to be the ultimate water treatment partner.
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