Conduct Competitor Research with Us

Do you ever wonder what your competitors are up to behind the scenes? At Extramile Digital we think that when it comes to standing out against your competition, competitor research is your secret weapon. It doesn’t matter if you are just starting out or wanting to stay ahead, our team will deep dive into your competitors marketing strategy and uncover the key insights you need to make your own strategic decisions confidently.

But what exactly does competitor research involve? Competitor research isn’t just having a sneaky look at your competitor’s website. It’s about understanding the full picture. What is working for them, what isn’t and most importantly how can you do it better.

In this blog we will go through what we typically cover in our competitor research.

SWOT Are You Waiting For?

We kick things off with a SWOT analysis. By examining your Strengths, Weaknesses, Opportunities and Threats we get a clearer picture of the competitive landscape and identify where your brand can truly shine. This is your digital strategy map to help guide you through the competition without any wrong turns.

Identify Direct & Indirect Competitors

We look beyond the obvious names. You may know your top three rivals, but what about the businesses quietly catching up or even the industry newcomers? We can highlight both direct and indirect competitors, giving you a more complete picture.

What Makes You Different?

To give your brand a clear voice, we evaluate how your competitors are positioning themselves:

• What makes your competitors different?

• How are they positioning themselves in the market?

• What’s their tone of voice? 

• What pain points are they addressing?

From there, we help you refine or reshape your value proposition, so that it’s unmistakably clear why customers should choose you. This insight feeds into everything you do. Your SEO keywords, your ad messaging, your email campaigns and your website content.

First Impressions Matter

Not judging a book by its cover doesn’t come into play when looking at a website. 75% of users judge a company’s credibility by the design of their website. When we conduct competitor research we dive in to see what your competition is doing differently on their website to see what’s working. 

We turn these insights into actionable recommendations for your own site. From small tweaks to full redesign, our expert designers and developers are ready to help you build a site that competes and converts.

The Full Picture

Marketing isn’t just about one channel. That’s why we dissect your competitors’ activity across multiple individual digital silos:

• SEO – What keywords are they ranking for? Where’s the opportunity for you to climb?

• PPC – Are they bidding on your brand? What ad creatives are getting the clicks?

• Email Marketing – How frequently are they sending comms? Are they using automation? What are they pushing?

• Social Media – Which platforms are they dominating? What kind of content drives engagement?

• Digital PR – Where are they getting featured? Who’s talking about them? What websites are linking to them?

We gather this info and analyse it to find gaps in their strategy and opportunities in yours. Our SEO, PPC, Email Marketing and Social teams work collaboratively to help you fill those gaps and make your presence known.

Feedback & Reputation

What are people really saying about your competitors? We search through Google Reviews, Trustpilot and other feedback platforms to understand public sentiment.

Are customers praising their quick service, or complaining about poor communication? This gives us insight into marketing opportunities as well as customer experience trends. We use this to help shape your messaging, tone and service delivery, so your brand is seen as the more trustworthy, reliable option.

Real Results

When Instinct Hardware needed to stand out and rise above their competition in a niche market, we kicked things off with competitor research. By digging into what others were and weren’t doing, we helped shape a content strategy that spoke directly to architects, interior designers and construction professionals. The result was smarter keywords, better content and a site that grabbed the right attention. 

Take a look at the full case study.

Ready to Take the Lead?

Competitor research is more than just snooping on what others are doing. It’s all about understanding the market so you can make smarter, bolder decisions. Ready to outshine your competition? Let’s work together and create a digital strategy that will position you as an industry leader.