Increase in Conversion Rate
Increase in Click-Through Rate
Increase in Engagement Rate
The Challenge
Espace sought a modern website with a corporate feel that reflected their core values. They aimed to elevate their brand profile, build greater brand awareness, and position themselves as a leader in the freight sector, driving solutions that connect and protect the global economy. Their existing website no longer represented the company’s growth and evolution since 2016.
Espace needed our help to modernise their brand and website as well as create a platform to promote Espace TV and their future podcast series.
CHALLENGE ACCEPTED.
The Process: Thinking Outside the Container
We began with a detailed user experience (UX) exercise to understand the user journey and analyse what elements worked and which didn’t. Espace had evolved beyond its former website and needed an update in both design and structure.
During the kick-off meeting we established a clear set of goals and deliverables to guide the project from start to finish. Working hand-in-hand with Espace, we focused every phase of development on achieving their strategic objectives.
The Result: Delivering the Goods
We’ve had a strong relationship with Espace for over 20 years, helping guide their business and marketing strategy. Their new website is the next stage of that journey and will give them the presence to dominate the industry as thought-leaders and pioneers.
Visitors can easily find the information they need and engage with the content. The user-journey is now an intuitive process all the way from the homepage to desired user events.
Espace now has a platform for showcasing their content marketing, seamlessly integrating Espace TV and their podcast series, fostering deeper engagement and community growth.
Simplifying user interaction so visitors can locate information and engage with content.
Elevating their brand identity and consistency with dynamic UX designs to strengthen Espace’s distinctive branding across the website.
Connecting an easily manageable CMS that allows Espace to update their site with news articles, blogs, podcasts and videos.
Clear calls to action were implemented to create a smooth and intuitive user experience.
Giving Espace a modern web design with powerful content that reflects their position as industry-leaders.
To work with an industry-leader and a global company like Espace has sharpened our skills and unlocked more creative processes that we can use to help other clients. We were determined to create something special, a website that not only addressed their initial strategic needs but exceeded expectations.
Through close collaboration, we delivered a website that elevates their brand, streamlines the user experience, and creates a home for their incredible content. Espace’s new website is not just beautiful and modern, it’s also fast and reliable, ensuring a frictionless journey for visitors from their first click to conversion.
This is just the beginning, and we’re excited to continue our partnership with Espace through ongoing SEO support, ensuring their website continues to thrive and drive results.
What the Client Had to Say
“When we first started working with Extramile in 2016, we were along way away from where we are today. Amanda has been a constant point of call and integral to our business strategy and thought leadership. Our relationship with Amanda & Extramile was pivotal to the year on year growth we achieved. Eventually we reached a point where we needed a website that reflected who we had become.
“There was no doubt who we would turn to to help us take that next step. The new website exceeded all our expectations. The user experience has been enhanced and the content reflects who we are and our vision for the future. We’re both excited and confident our new website will be instrumental in generating new business opportunities.”
– Kelly Vasey, Sales & Marketing Director
GET RESULTS LIKE THIS
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
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