average engagement rate on LinkedIn
average LinkedIn impressions per month
increase in Google Search Console impressions within four months
increase in Google Search Console clicks within four months
Challenges
Richmond Pharmacology faced several challenges in their digital marketing efforts. Their website had low organic search rankings, hindering their ability to attract business from new clients. A lot of the website traffic was from branded searches.
On social media, their presence lacked a consistent visual identity and failed to drive many engagements through the content. Finally, while Richmond has always had a strong reputation, they struggled to convey their trustworthiness and expertise on social media.
Our Approach
To address these challenges, we implemented a multi-faceted strategy focused on building the presence of both the website and the social media platforms.
Search Engine Marketing Results
We consistently produce high-quality, keyword-rich content tailored to their target audience’s needs. All this content following EEAT best practices. Ongoing monitoring and adjustments to their keyword strategy is vital to ensure optimal visibility.
Using a combination of design prowess and SEO knowhow we optimised their website’s user experience by improving elements like page load times and overall site navigation.
Regular and thorough technical audits give the SEO team the chance to identify and rectify any issues hindering their website’s performance.
Social Media Marketing Results
We revamped their social media visuals to create a more engaging and “scroll-stopping” aesthetic.
The LinkedIn content uses storytelling techniques to craft compelling stories highlighting patient experiences and staff insights. This helps humanise the brand.
We leveraged the CEO’s active presence at industry events to showcase their expertise and position them as a thought leader.
Our social media strategy focused on humanising the brand by sharing patient stories and highlighting the dedication of their staff. By leveraging the brand’s industry influence and creating visually stunning content, we successfully captured attention and drove engagement.
The result is a more accessible, engaging, and trustworthy online presence that empowers the client to connect with their audience on a deeper level. We’re excited to continue our partnership and explore new opportunities to further strengthen their digital footprint.
GET RESULTS LIKE THIS
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
