Exploring AI in Design: How Extramile Leverages AI to Innovate

AI is shaking up industries everywhere, and the design world is certainly no exception. For creative professionals, it’s not all about robots taking over, but more about finding smarter ways to work.

We’re embracing these tools to reimagine our design process while staying mindful of the challenges and ethical questions that come with them. Here, we dive into whether AI is a threat to designers along with its benefits to productivity and creativity.

Is AI a Threat to Designers?

There’s a lot of fear in all industries that AI could replace human jobs. To a designer, automation of tasks such as creating templates or refining layouts might sound scary. However,  AI is not here to replace designers, but instead enhance human ingenuity. It’s important to look beyond the noise and recognise AI’s potential to support creative work.

Our Lead Designer Shannon Wright says “AI isn’t here to take over the role of a designer—it’s here to support us and give us a boost. By teaming up with AI, designers can work smarter and leverage the time saved to think outside of the box and get more creative.”

AI primarily excels at tasks that are rule-based and repetitive. This puts the onus on the designer to focus on whether the emotional, experiential, and strategic elements of their work hit the mark. Balancing human creativity with AI tools is key to achieving impactful, unique designs that communicate effectively and resonate with audiences.

However, designers do need to remain vigilant about:

• Generic Design: Over-reliance on AI can lead to templates and design patterns that feel generic. Pushing creative boundaries ensures brands continue to stand out.
• Ethical Implications: Designers must be mindful of biases embedded in AI algorithms and avoid unintended consequences in user behaviour. Success will depend on designing responsibly and testing comprehensively.

Rather than threatening designers, AI provides an opportunity to reimagine and elevate the role of creative professionals.

Why AI Matters Now More Than Ever 

AI isn’t just a buzzword or a passing trend. It’s a vital tool for design teams aiming for efficient, accessible, cutting edge designs. The goal isn’t to replace creativity, but to enhance it by automating the repetitive aspects of the design process. 

At Extramile, AI frees our team from routine tasks and enables them to put more passion and strategic thinking into their designs. It supports us in working smarter. 

How Extramile Digital Is Leveraging AI to Revolutionise Design

At Extramile Digital, we’re not just experimenting with AI—we’re integrating it meaningfully into our creative workflows to enhance efficiency, refine strategy, and deliver exceptional results. Here’s how we’re doing it:

Speeding Up Workflows

We use industry-leading tools like Adobe Sensei and Figma’s AI features to perform time-consuming tasks such as wireframing and automatically generating colour palettes. By automating these processes, our team saves hours every week, enabling us to serve our clients faster.

Prioritising Accessibility

Accessible design is no longer a “nice-to-have” – it’s a necessity. The AI tools we use flag issues like inappropriate colour contrast or missing tags for screen readers. By addressing these challenges early on, we can produce fully inclusive designs, whilst freeing up time for our designers to focus on creative solutions.

Making Sense of Data 

AI enables us to process vast amounts of user data quickly, identifying behaviours, preferences, and sticking points in user experience much faster than a human could. These insights help us deliver data-driven designs that speak directly to the needs of the target audience more efficiently.

At Extramile, we believe that every minute saved through AI can be invested in imagining bigger, bolder creative ideas.

What’s Next for AI in Design?

At Extramile Digital, we’re excited about the possibilities AI brings to the creative industry. By combining human intuition with machine efficiency, we believe the best designs are yet to come.

Ready to revolutionise your designs?  Let’s talk and create something extraordinary together!