How to Use Case Studies on Social Media to Win More Business

Case studies are a great tool for social media marketing. They showcase real results, build trust with potential customers and prove your expertise in a visual way that a sales pitch alone can’t. But how do you turn a detailed case study into engaging social media content?

1. Break It Down Into Bite-Sized Content

A full case study can be lengthy, but social media is all about quick, digestible content. Instead of posting the entire case study you can break it down into:

• Video content – A short, engaging video can bring your story to life.

• Key stats & figures – Highlight impressive numbers in a simple, eye-catching graphic.

• Before & after story – Show the problem, solution and results in a carousel format.

• Client testimonials – Share a quote from your happy client with a strong visual.

2. Use Engaging Visuals

People will avoid walls of text, even on LinkedIn. Knowing how to use visuals effectively and choosing when to use videos or graphics is essential. We believe it’s all about eye-catching visuals that will stop the scroll. Incorporating branded graphics with bold numbers can help highlight key statistics. Use images showcasing before-and-after transformations providing a clear visual representation of the impact your business has made. Go even further by turning your visuals into a video to make data and key takeaways even more dynamic. The more visually compelling your post, the more likely it is to capture attention and encourage interaction.

3. Turn It Into a Story

As we mentioned earlier it is always a good idea to turn your case study into a compelling story. Your audience will connect more with a case study if it feels like a story rather than a report. Structure your posts using:

• The challenge – What was the client struggling with?

• The process – How did your expertise make a difference?

• The results – What impact did it have on their business?

Keeping the storytelling simple, compelling and relatable will help your audience see themselves in the story and better understand how your services could help them too.

Below is a recent example where we took our NCH Europe case study and turned part of it into carousel slides that showed the challenge, the process and the results which we then posted on LinkedIn and Instagram.

4. Use Different Social Platforms Wisely

Each social media platform has its strengths, so it’s important to tailor your case study content. It’s all about making your content fit for social. Not making social fit for your content. This is where a well-crafted B2B social media strategy comes into play, ensuring your message reaches the right audience on the right platform.

LinkedIn

Another way to accelerate conversions? Retargeting. Most B2B buyers won’t convert on their first visit, but a well-timed follow-up ad with additional resources or a compelling offer can bring them back when they’re ready to decide. The key is to stay visible, relevant and persuasive at every stage of their journey.

Instagram & Facebook

These platforms thrive on visually appealing content, making them ideal for carousel posts that tell a story through slides. Reels can also be used to summarise the case study in a short, dynamic video with graphics and engaging transitions. Instagram and Facebook are great for reaching a wider audience in a more informal and interactive way, increasing engagement through likes, shares and comments.

Boosting Your PPC Success

A quick video explaining the case study with on-screen text. TikTok is all about short-form video content, making it perfect for breaking down a case study into an engaging, bite-sized format. Using on-screen text, captions and visuals, you can quickly highlight the key challenge, approach and results in a way that grabs attention and keeps viewers engaged. This approach is particularly effective for reaching younger, Gen-Z audiences who prefer quick, fun content.

5. End With a Call to Action

You’ve shown your audience the results. Now it’s your chance to draw them in. Once you’ve presented your case study, it’s essential to guide your audience toward the next step. A strong call to action (CTA) ensures that your audience knows what to do after engaging with your content. You can encourage them to take action by saying, “Want similar results? Let’s chat!” or “Visit our website to see more success stories.” Another approach is prompting them to send a direct message with “DM us to see how we can help your business grow.” A well-placed CTA increases the likelihood of turning engagement into meaningful business opportunities.

Ready to Share Your Wins?

Case studies are powerful proof of what you can do, and social media is the perfect place to showcase them. By making them visually engaging, interactive and platform-specific, you can turn past successes into new opportunities.

Need help making your case studies social-ready? Extramile Digital can help. Get in touch today.