Setting the foundations for a marketing strategy that delivers ROI

Developing a marketing strategy is a pivotal moment for any business. When it comes to setting your strategy it is important that this aligns with the overall business strategy, and is focused on delivering return on investment (ROI).

So, join us for our next free virtual event on how to establish your baseline and begin the journey to create a robust and compelling marketing strategy.

Presented by Amanda Brooke and Jene Knight

Managing Director Amanda and Head of Digital Jene will be taking business decision-makers through what steps you need to go through to gather your data and draw together the information you need to set your baseline.

The hosts have significant experience working with B2B businesses, consulting on strategy development and coaching leadership teams to successfully deliver concrete business growth and return on investment.

Similar to all ExtraByte events this virtual session will be split into two sections. There will be an initial presentation where Jene and Amanda will take you through the initial steps of gathering the information you need. After this, breakout sessions will encourage open discussions between marketers and business decision-makers so that you can tap into tips and techniques and group experiences to help kickstart your strategy journey.

What will be covered in the session?

• Where are you now?

Firstly, you’ll be taken into the world of benchmarking where your current data creates a position within your industry. We’ll also show you where to find the data to build this picture.

• Online Market Research.

We will take you through how to analyse online market trends to support decision-making when it comes to looking at new products and or services and what to consider when developing your marketing strategy.

• Competitor Analysis.

A crucial part of any marketing strategy is understanding what your competitors are doing both online and offline. We’ll show you what’s important to consider and how you can use this analysis to help differentiate your business and build your strategy.

• How do you stand out?

Identifying what makes your products or services unique can be a difficult process. We’ll help you to highlight the benefits of what you do and help you identify ways to create clear and concise USP’s for your audience.

• Marketing Channels.

We’ll show you how to analyse current performance against key metrics, and how to evaluate what’s working and what’s not. Not all marketing channels will be relevant so understanding and selecting which channel works for you is key.