Writing for SEO with E-E-A-T and Unique Content

Creating optimised content is an essential weapon for any B2B looking to boost its rankings on all search engines.

In our next event, one of our SEO content experts will be hosting a session taking attendees through the must-knows behind all website content.

Hosted by Jim Keeble

SEO Account Manager Jim Keeble will be taking marketing professionals and business decision-makers through a step-by-step guide to what Google perceives as high quality content.

The host is an expert in all things content-focused when it comes to SEO and will be taking you on a journey to creating content that ranks on Google. The session will be broken into two parts, a presentation and an open discussion where Q&A is encouraged.

What will be covered in the session?

• Establishing Expertise.

Create topical authority in your area of business operations.

• Showcase Experience.

Using case studies and real life examples of work.

• Demonstrate Authority. 

Built via off-page methods like PR and link building.

• Build Trust.

Write clear content, fact check content and cite credible sources.

• Write for Humans, not Google.

Google doesn’t convert, people do.

• How to write in a unique manner.

Using engaging techniques and thorough research, unique content should be a breeze.

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