Increase in Facebook Impressions
LinkedIn Impressions Reached
Instagram Impressions Reached
Social Media Marketing
Filon wanted to build brand awareness at a national level, but mainly to promote their revolutionary new product, ‘Heritage Valley’.
In order to attain these objectives, we recommended ongoing SEO and organic social media. We implemented a social media strategy across their Facebook, Instagram and LinkedIn channels, aligning with their main business goals.
THE PROJECT
When Filon signed with us, they had a Facebook and LinkedIn account (managed internally) and did not have an Instagram account.
Our initial objectives were to:
- Grow presence organically across Instagram, Facebook and LinkedIn
- Increase brand awareness
- Create specific posts for new product releases and events
- Include cultural, informative and sales-style posts
WHAT WE DID
We used data-driven insights to shape the content we created and how we optimised captions, hashtags and posting times.
PERFORMANCE HIGHLIGHTS
When using a LinkedIn caption that included imagery from a recent event and five different tags. The post generated 285 clicks, 56 reactions and 2.7k impressions. Performing significantly better than competitor posts without tags.
Following competitor and industry hashtag research and implementation, we saw a 63% increase in impressions on Instagram over a 3 month period.
The Instagram account we created from scratch has now gained almost 400 followers through the organic follower growth strategies we implemented.
We analysed MoM data to review best-performing posts and determine key growth areas to achieve the KPIs.
Strategic content calendar creation
Competitor analysis
Caption optimisation
Hashtag research and strategy implementation
Weekly reporting and content reviews
Engagement analysis of different post types
Video content strategy and implementation
Follower growth through community engagement (Instagram)
Tagging strategy implementation
We’re thrilled to have exceeded Filon’s expectations and helped them achieve measurable growth across their social media channels. By working closely with their team, we’ve not only achieved impressive results, but also established a strong partnership. The success of this project is a testament to the power of integrated marketing strategies.
Let’s hear directly from Filon about the impact of our collaboration…
What did the client think?
“The energy and creativity that Extramile Digital have brought to our exposure on social media has been first class, from the entire team. They have really understood our vision and values and have given us a much stronger presence in our marketplace. Many of our customers are full of praise for the way we are now projected.
“The Extramile Digital team are a delight to work with and I’m excited to see what the future brings us all.”
GET RESULTS LIKE THIS
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
