Increase in Revenue from Coronation Products
Increase in Organic Sessions on Coronation pages
Increase in Coronation Product Sales
The Challenge
As a multi-national corporation with 5 continental divisions, NCH Europe wanted to showcase each division of the company equally. This meant clearly demonstrating the breadth of products and services offered by NCH Europe, and presenting users with a direct pathway to a solution that solves their particular problem.
User experience was at the heart of this web design, not only did NCH Europe want to elevate the profile of their brand, it was essential that users could engage with the site in a seamless and intuitive manner, which in turn would generate high value leads, drive relevant traffic and boost online enquiries.
The Process: From Concept to Completion
First and foremost, as with all of Extramile Digital’s marketing services, comes a kick off meeting.
We assemble key stakeholders from both sides of the project to establish a precise plan of action, setting success measures, primary objectives and detailing a project timeline at the earliest opportunity. We also conduct comprehensive user journey mapping and an interactive sitemap exercise to clearly demonstrate how our strategy will deliver ROI for the client.
Once we had established the key deliverables for the project, it was time to begin the process of assessing the existing design system on the site. This analysis enabled us to understand the current strengths and weaknesses, as well as identify opportunities for improvement. With these insights, our design team began establishing unique interfaces that would distinguish NCH’s different platforms and reach a broader global audience.
The Result
Through careful planning and execution, we have created a website that not only reflects the expertise and capabilities of NCH Europe, but also caters to the unique needs of our diverse customer base.
Here are the results we achieved:
- 33% increase in organic sessions 1 month post-live (compared with the previous period)
- 40% increase in CTR 1 month post-live (compared with previous period)
- 30% increase in organic users 3 months post-live (compared with the previous period)
Exceeding Expectations
NCH Europe’s new website has helped to cement its status as a global authority and thought leader within their industry. By giving an equal platform to all of its key divisions, the new site effectively addresses the distinct needs of each business platform.
Driving high value leads
Simplifying user interaction so visitors can locate information and engage with content
Increasing relevant traffic through strategic SEO, both Pre & Post Migration
Boosted online engagement via increased enquiries and SDS downloads
Elevating brand identity and consistency with dynamic UX designs
High quality content to strengthen NCH Europe’s online presence and enhance credibility
Whether it be Industrial Maintenance Solutions, Lubricants and Fuel Additives or Chem-Aqua Water Treatment, the new site is able to effectively showcase the full NCH Europe offering. This allows the site to resonate with users across different industries and sectors, building strong relationships and demonstrating the clients ability to provide tailored solutions for their specific challenges.
Our team successfully implemented enhanced features such as streamlined navigation, an improved product search function, and language compatibility to boost both aesthetics and functionality for users.
Through updated visuals and testimonials, the site effectively communicates NCH Europe’s expertise in delivering customised solutions to their clients’ specific needs.
Thanks to our strategic web design expertise and SEO website migration, the new website offers a clear and visual representation of NCH Europe’s extensive products and services, while the overall layout is a perfect reflection of the NCH Europe brand.
GET RESULTS LIKE THIS
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
