Increase in Total Tracked Conversions
Increase in Total Clicks
Increase in Engagement Rate
The Challenge
The merger of Ace Containers and Northern Containers required a consolidated website that effectively communicated the combined brand identity. Following a successful site build and migration for their own site, 1st Containers wanted a new site to provide a platform that reached the target audience of Northern Containers (Norcon) directly, including a unified site map that incorporated both Ace and Norcon’s services.
CHALLENGE ACCEPTED
The Process: A Digital Transformation Journey
Extramile Digital revitalised Norcon’s digital presence through a strategic and comprehensive approach. By adopting the successful WordPress framework from the original 1st Containers site build, we established a modern, robust foundation for Norcon’s revamped website.
Plus, both pre and post site migration, our SEO team was hard at work implementing several fundamental measures to ensure that the new Northern Containers site was completely optimised. We conducted rigorous testing and continuous performance monitoring post-launch as well as deploying a range of technical SEO tactics including –
- Keyword Research & Mapping: We targeted key search terms to connect with Norcon’s ideal audience effectively.
- On-Page Optimisation: Enhanced titles, meta descriptions and headers have improved visibility significantly.
- Backlink Strategy: We audited existing backlinks and executed a strategic link-building to elevate the site’s authority.
- Image Optimisation: Alt tags were refined to boost search rankings and user experience.
- Analytics Setup: Implemented GA4, GTM and GSC for in-depth performance tracking and behaviour analysis.
- Redirection Management: Seamless 301 redirects preserved valuable SEO equity during the transition to new URLs.
The Results
- Engagement Rate: Up by 173%
- Average Engagement Time/Session: 950% increase (from 00:00:06 to 00:01:03)
- Bounce Rate: Reduced by 70.46% (from 76.34% to 22.55%)
- Homepage Engagement Time: 417.65% increase (from 00:00:17 to 00:01:28)
- Impressions: 312.64% increase
- Clicks: 321.05% increase (from 76 to 320)
- Leads: 13.76% rise in contact form submissions
- Total Tracked Conversions: 78.90% increase
Exceeding Expectations
With rigorous testing and continuous performance monitoring post-launch, we ensured a smooth transition and identified ongoing optimisation opportunities.
By enhancing the user experience and refining calls-to-action on the site, Norcon saw a 13.76% increase in contact form submissions. Additionally, the site now generates 78.90% more tracked conversions
By entrusting Extramile Digital with their digital strategy, Northern Containers has not only elevated its market presence but also set a solid foundation for ongoing growth and success.
Simplifying user interaction so visitors can locate information and engage with content
Clear calls to action were implemented to create a smooth and intuitive user experience
Elevating their brand identity and consistency with dynamic UX designs
This partnership highlights our commitment to delivering measurable results and dynamic growth for our clients as a trusted partner in achieving their business goals.
GET RESULTS LIKE THIS
Our team are creative, talented and brimming with passion. We’re able to achieve results like this because we take the time to get to know your goals, problems and customers, allowing us to take a strategic approach to helping your business.
Speak with our B2B experts to find out how you can energise your business with our wide range of digital solutions.
