Increase in Reach
New Followers a Week
More Website Clicks
The Challenge
Trials4us faced several challenges that limited their growth and market visibility. Their limited online presence restricted visibility, particularly within the medical and pharmaceutical research community. They also struggled with communication barriers, making it difficult to convey the importance of their medical research to potential clinical volunteers and the broader public. In a crowded market, Trials4us lacked a clear competitive differentiation.
Recruiting new volunteers was a significant challenge, hindering their ability to advance clinical trials.
Lastly, the absence of a comprehensive digital marketing strategy meant missed opportunities to leverage online platforms for audience outreach & engagement.
A Revolutionary Social Process
To overcome the challenges faced by Trials4us, we designed and implemented a highly focused social media marketing strategy tailored to their specific objectives. This approach began with the creation of a comprehensive content calendar, strategically crafted to deliver consistent and impactful messaging aligned with their goals.
Recognising TikTok’s immense potential to connect with a broad and diverse audience, we developed a cutting-edge social-first video strategy. Collaborating closely with Trials4us, we produced dynamic, native video content designed to educate potential clients and drive meaningful engagements.
Our approach incorporated varying formats and lengths to cater to different viewer preferences, with a strong emphasis on educational storytelling to raise awareness about medical research and inspire participation.
To ensure the success of this campaign, we implemented performance tracking through UTM parameters. This allowed us to precisely monitor conversions stemming from their TikTok profile, providing actionable insights to optimise results and take steps to measure ROI. The integration of strategic planning, innovative content, and meticulous performance analysis showcased our expertise in delivering meaningful outcomes for Trials4us.
Exceeding Expectations
The results of this strategy exceeded expectations, delivering significant growth and improved engagement for Trials4us.
Conversions: The campaign delivered 2.5k website clicks and 7 phone number clicks, directly contributing to lead generation efforts.
Reach: The campaign reached an astounding 219.4K users, marking a +4060% increase, greatly enhancing Trials4us’s visibility.
Comments: The campaign generated 90 comments, reflecting an incredible +8496% increase. This demonstrates the emergence of an active and engaged community.
Shares: With 782 shares (+39000%), the content achieved exceptional virality, indicating that viewers resonated strongly with the messaging and shared it widely.
Likes: The campaign received 1.6k likes, a +14218% increase, showcasing positive audience sentiment and appreciation.
Watch time: The total watch time reached 1 month, 2 days, and 21 hours, with an 8496.8% increase. This highlights the compelling quality of the videos, keeping viewers engaged for extended periods.
Get Results Similar to This
Focusing on social-first content drives rapid growth and engagement on platforms like TikTok. Pair that with clear performance tracking using tools like UTM tracking to connect efforts to real business results. Finally, lean into vibrant, audience-focused storytelling to boost organic reach through community sharing.
Are you ready to elevate your online presence and scale your impact? Contact us today to learn how we can craft a custom marketing strategy tailored to your business goals!
