Inside our Digital PR Process
Whether we create a fun campaign or a hard news press release, our ideation process is always based on one of two things – conversations or data. Once we’ve identified that PR will support SEO efforts or a multichannel content marketing strategy, we go about figuring what to write about.
Digital PR from Conversations
You know your business and its services, products and developments better than anyone else. We know the right questions to ask you to get that information out of you.
Together, that pairing is formidable. It sets us on the right path to digital PR success.
These conversations will give us an understanding of what you want to create and what success is. There’s nothing more important than a conversation when setting a PR strategy.
Digital PR with Data
Data is a fantastic way of proving that something needs to be PR’d. If your sales have increased by 200% over the past year (a dream, right?) wouldn’t you love for your competitors and customers to know all about it. Those hard news growth stories are loved by trade outlets.
If we go down the creative route for Digital PR with a fun idea for, say, revealing the best cities in the UK to start a business, then we can compile data to prove where’s best before targeting journalists of those areas. While no commercial benefits, the SEO value of links is never to be understated.
Once our campaign, press release or thought leadership piece has been signed off, we will go to journalists to pitch our story. We’ll go into great detail about why they should care and why they should write about it. We have existing relationships with trade and national journalists who want these stories. You sit back, we’ll do the pitching and reporting.
Benefits of Digital PR
The part of any good B2B digital marketing strategy is unique content, whether that’s a multimedia infographic, cross-channel videos or PR content for blogs, distribution and social. Google values unique content to boost rankings, not just on your own website but on others linking to you and on your social media platforms.
Any website that ranks consistently well will have a high number of high quality links pointing towards it. The only way to do that, without being flagged for black-hat SEO – using unethical practices – is by doing digital PR with a white-hat SEO agency – using ethical practices – like us here at Extramile.
Brand visibility enhances your credibility by positioning your company, or people within it, as a trusted authority in your industry – playing into Google’s E-E-A-T guidelines. Strategic digital PR efforts increase your online presence, ensuring your business is seen by a wider audience across reputable media platforms, blogs and social networks. This visibility builds trust with your target audience, as people are more likely to engage with brands they consistently see in credible spaces. Pair this visibility with meaningful engagement and digital PR ultimately strengthens any reputation and keeps your brand top-of-mind.
FAQs about Digital PR
Saturation can be tricky to navigate in PR because it’s such a powerful channel due to the benefits above. It’s also worth noting that it’s hard to measure the ROI of PR campaigns as it affects much more than just website performance.
We measure success through coverage and links and then quantify the ‘power’ of each link based on SEMrush’s Domain Authority rating and predicted traffic.
Good digital PR includes a multichannel approach with coverage from an outlet’s social media channels as well as their websites. Lean on shareability when creating PR content and you will succeed.
Unfortunately, with Digital PR, you win some and you lose some. That said, we take any findings from a campaign – positive and negative – as learning to shape our future campaigns, distributions and targeting lists.
Use the contact button to find out more. We’re really friendly, and can’t wait to hear more about your business and marketing goals and how digital PR might fit into your strategy. Or check out our other digital marketing services:
Our Services
We’re a Digital Marketing Agency specialising in strategy led marketing for future-focused companies. We develop custom-built marketing websites that excite, entertain and engage.
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Website DesignWEB DESIGN – Meet the demands of the modern user with expert UX website design.
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SEO
SEO – Our SEO solutions are one of a kind and set the trends amongst the rest.
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PPC
PPC – Our PPC marketing uses expert keyword analysis to drive more targeted traffic toward client websites.
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Social Media
SOCIAL MEDIA – Our aim with social media marketing is to give our clients exposure, character, and fantastic results.
