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Technical copywriting

Well-written informative content is key to transforming complex ideas into easily understood narratives that resonate with your target audience.

Technical copywriting services are vital for B2B tech companies.

 

Translate Your Industry Expertise into Digestible Technical Writing

Your customers want to know how you can solve their problems, not wade through endless reams of technical data sheets and product specs. Use our technical copywriting services to produce eye-catching, engaging and informative content that can simplify your complex ideas into digestible copy that retains the technical depth your audience expects. 

If you are a B2B tech company our team of technical marketing copywriters have the expertise to help you.

What do we think is good copywriting?

  • Jim
    Jim

    “Technical copywriting needs thorough research to resonate with specific audiences. In B2B marketing, it’s essential to match the needs of a client’s customer with best practices for your marketing channel.”

  • Jack
    Jack

    “Great technical copy turns complex ideas into clear, compelling content that engages your audience.”

What is Technical Copywriting?

Technical copywriting translates complex technical information into clear compelling content. It’s all about taking your industry expertise and blending it with a compelling tone to communicate the value of your products and services effectively. Our technical copywriters will provide you with accurate and engaging content, which is perfect for B2B tech companies who are looking to stand out.

Copywriter sat typing on a laptop wearing headphones

Technical Copywriter vs Copywriter

Both copywriters and technical copywriters are skilled in crafting engaging content. However, a technical copywriter specialises in working with complex industries, such as technology, engineering or software. The copy they produce simplifies jargon-heavy ideas whilst maintaining accuracy and creativity. For technical marketing it is paramount to hire a technical copywriter so that your content resonates with your industry specific audience.

copywriters typing on a laptop

Tone of voice

We work with you to establish a tone of voice that aligns with your brand. Consistent tone of voice is crucial when building trust with customers, so we apply this across all the copy we write for you. Most of our clients agree on human, expert and helpful – which is a balance we can help you deliver.

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We write for your readers

Before we write any content, we ask ourselves two vital questions:  “who is the reader?” and “what do they care about?” This results in technical copywriting that truly resonates with your target audience. From here, we then establish your brand’s core messaging and ensure this is included in all copywriting.

  • Helpful content

    Educational and informative content results in your customers learning something new, having a new perspective or solving a problem. Search engines such as Google love well-written, unique content that brings something new to the table. It’s a win for your customers and your SEO!

  • Pitched correctly

    Our technical copywriters tailor your content to the appropriate technical level for your customers. We avoid unnecessary jargon and simplify technical concepts, ensuring your audience truly understands how your products and services benefit them.

  • Catch the eye of the skim-reader

    Your customers skim read when they land on your website, read your brochures or receive an email from you. Just like you, they’re busy people. We strategically write our technical content so that it contains the most important technical information first.

  • Unique Content

    We understand you and your audience and produce copy that offers fresh perspectives tailored to your industry. We guarantee every piece of content is original and aligned with your brand’s goals helping you to stand out against your competition.

Where our technical writing services shine through

In addition to technical copywriting services, we offer a full suite of digital marketing solutions:

Pair our writing services with these solutions to maximise your digital presence.

Let’s get started

We cant wait to meet you! Use the contact button to reach out to the experts at Extramile Digital. We look forward to hearing more about your business and the types of technical content you need help with. While you’re here, you could also consider our other digital marketing services to work alongside our technical writing services:

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Our Services

We’re a Digital Marketing Agency specialising in strategy led marketing for future-focused companies. We develop custom-built marketing websites that excite, entertain and engage.