Takeaways from Brighton SEO

After a week of processing the talks and training sessions from BrightonSEO, the Extramile team are ready to share what it thinks are some of the most valuable takeaways from this year’s session.

Having undergone a variety of different training courses, from Advanced Technical SEO to Analytics masterclasses, Extramile is currently implementing a myriad of changed and optimisations to some processes.

Jade Bird, Social Media Manager:

75% of decision makers are between the age of 25-30. Marketing teams need to start revisiting their tone of voice to talk to their audiences in a way that resonates with them – particularly on social media.

Jenna Jones, PPC Account Manager:

Spend more time ensuring the foundations are in place on each and every campaign, no matter the marketing channel. Whether you’re setting Google conversions to UTM tracking or keyword research, the fundamentals are essential.

What’s going on behind the scenes is what makes campaigns tick so pay attention to it and review frequently.

Sara Whitehouse, SEO Account Manager:

SEO isn’t dead! Its just forever evolving and changing. SEOs need to understand that SERPs are becoming an ever changing beast. They’re likely to get busier, with people searching in different ways. Both content and technical SEO aspects need to be optimised for SERPs to keep adapting and providing users with the information they are looking for.

Jene Knight, Head of Digital:

The importance of evergreen content is increasing, rapidly. This content is typically informational and should start with the question ‘what is’. Keep this content simple, update it yearly and have a clear definition with a minimum of 1500 words.

Jim Keeble, SEO Account Manager:

Internal linking is nothing new but the importance is increasing even more. Passing page rank power through to related pages has never been more important with Google looking to reward topical authority more now.

Oh and also, don’t eat fish and chips near the seagulls.