What Is ChatGPT?

Like ExtraMile, ChatGPT boasts innovative, forward-thinking qualities to provide you with convenience, time-saved and impressive standards of customer service all round. Today’s world of digital marketing is fast-paced, and it can be demanding to keep up with programs, platforms and those all-important trends. That’s why we’re here to inform you of the incredible and recently released AI chatbot program that is ChatGPT.

As a digital marketing agency, we are proud to perform proactive, collaborative and client-focused projects on a daily basis. And with a program like this at our disposal, we’re able to provide relevant clients with the ability to support customer service how they require. 

So, What Is ChatGPT And How Can It Be Used To Help?

Released in November 2022, ChatGPT (Generative Pre-trained Transformer) is now a widely regarded chatbot which many industries benefit from. The AI system spiked in popularity after only a few weeks of the public recognising its ability and potential to provide detailed answers to users’ questions. 

This large language model is trained to handle vast volumes of data to accurately predict what word is best suited to come next in a sentence. The difference to note here is that ChatGPT interacts in a conversational way, while boasting speed and accuracy with its responses, setting it apart from others.

This chatbot reacts instantly to users with detailed answers, worded exactly as a human would respond, with the ability to expand on previous conversation points instead of restarting the conversation repeatedly.

As you can see from the screenshot below, the user no longer has to remind the bot of what’s happening to refocus the topic of conversation. The user is granted the convenience of the platform’s ability to hold onto that existing knowledge, saving the user time and unnecessary frustration.

As we know, delivering that all-important human tone of voice can be difficult to achieve with AI-written content – until now. The friendly responses that ChatGPT is capable of thanks to its conversational ability – to interact with humans, like a human – provides us with history in the making.

Thanks to ChatGPT’s built-in dialogue format, it is able to challenge various forms of incorrect content, answer follow-up questions, highlight mistakes, as well as being able to dismiss unsuitable requests. The program has been designed and trained to follow an instruction promptly, while also being able to provide the user with a detailed, supportive response.

Let’s Talk Technical

From a high-tech standpoint, ChatGPT is built on top of OpenAI’s GPT-3.5 family of large language models with supervised learning to achieve the impressive capabilities it has now. This model has the knowledge to interact and appear human due to its high level of intuitive programming.

ChatGPT has also been created with the help of Reinforcement Learning with Human Feedback (RLHF). RLHF acts as an additional layer of training that uses genuine human feedback, helping ChatGPT to understand how to follow directions and generate responses that mirror those of a human.

Try ChatGPT for yourself here.

The creation of ChatGPT depended on algorithmic programming to ensure the AI system would support the end user with answers, suitable suggestions and guidance, with only a short space of time to react.

Imagine teaching a child what a cat is by putting an elephant, a dog, a pig and a cat in front of it. The child will point at each one in turn and you respond, confirming yes or no. Next time you ask the child which animal is a cat, it will recall the previous learning curve and point straight to the cat.

And, rumour has it that this technology is about to evolve even further as version GPT-4 is to be released in early 2023, although no date has been confirmed as of yet.

What Is DALL-E 2?

Another brilliant OpenAI expansion of this AI intelligence is Dall-E 2, a deep-learning program that generates digital images from text instructions or ‘prompts’. This model has a similar level of intellect to ChatGPT, but creates images from a text prompt rather than predicted text. For example, if the user submitted the prompt ‘Donald Trump eating a sandwich while wearing a baseball hat’, moments later, Dall-E 2 would present you with a digital image of exactly that.

Many businesses will benefit profusely from a program like ChatGPT. With the end user being a consistent main focus for website creations, an impressively time-saving addition like ChatGPT will only enhance the user experience.

If you’d like to learn more about ChatGPT and DALL-E 2, here are some useful links below.

OpenAI – ChatGPT: Optimizing Language Models for Dialogue

Search Engine Journal – Large Language Models

OpenAI – DALL-E 2

Get In Touch

If you’d like to know more about our ExtraMile Digital Marketing Agency, get in touch with our team to see how we can support your online business needs today or call us on +44 (0)1785 850774.